Senior Product Designer driven by an obsession for making work simple, with 10+ years’ experience leading end-to-end design in enterprise SaaS that drives adoption and retention. Elevates product experiences through close collaboration with product, engineering, and customers. Redesigned multi-cloud transactional workflows for revenue ops teams, boosting average deal size by 77% and enabling $8.8B GMV.
Senior Product Designer
June 2022 - Present
- Led an end-to-end platform redesign to reduce churn, enabling $8.8B in Gross Merchandise Value and reaching over half of the prior 2.5 years’ volume in just 6 months.
- Simplified revenue-booking workflows, increasing total accepted private offer value by 77%.
- Designed and launched MVPs for Tackle Contracts and Payments, establishing a multi-cloud reconciliation and renewal system with 21% active vendor adoption.
- Leveraged AI tools to accelerate discovery and prototyping, improving stakeholder alignment and reducing iteration cycles.
UX Designer, Team Lead
October 2018 - June 2022
- Shaped UX strategy with CEO, engineering leadership, and design team, leading whiteboard sessions, defining user journeys, crafting prototypes, and establishing a scalable design system across multiple products.
- Drove 0–1 design of a new cross-platform SaaS product from concept to beta, enabling new customer segments and achieving an NPS of 50 and a SUS score of 82.
- Mentored and coached a team of 3 designers through 1:1s, critiques, and design reviews, scaling design quality and consistency across products.
Senior UX Designer
October 2015 - October 2018
- Optimized onboarding and core workflows across existing products, increasing user sign-ups from 16% to 71%.
Senior Interaction Designer
February 2014 - October 2015
- Partnered with R&D to lead the modernization of the iCIMS product interface, transitioning from marketing initiatives into platform product design.
Interaction Designer
May 2012 - February 2014
- Owned concept, design, and front-end development for digital campaigns, creating interactive experiences that converted leads into actionable sales opportunities.
Web Designer
May 2006 - May 2012
- Provide quality assistance to the Chief Creative Director of an agency with a constant high demand of work to be produced
